An Interactive Annotated World Bibliography of Printed and Digital Works in the History of Medicine and the Life Sciences from Circa 2000 BCE to 2024 by Fielding H. Garrison (1870-1935), Leslie T. Morton (1907-2004), and Jeremy M. Norman (1945- ) Traditionally Known as “Garrison-Morton”

16061 entries, 14144 authors and 1947 subjects. Updated: December 4, 2024

ESPINADEL, C.

1 entries
  • 11330

La publicité suggestive théorie et technique.

Paris: H. Dunod et E. Pinat, 1911.

Probably the first book on the application of hynosis in advertising. Gérin was professor at the Institut commercial de Paris, and his book was published in a series on "Les procedés modernes de vente." His book included many examples of suggestion used in signage and print advertising.



Subjects: PSYCHOTHERAPY › Hypnosis