ESPINADEL, C.
1 entries
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La publicité suggestive théorie et technique.Paris: H. Dunod et E. Pinat, 1911.Probably the first book on the application of hynosis in advertising. Gérin was professor at the Institut commercial de Paris, and his book was published in a series on "Les procedés modernes de vente." His book included many examples of suggestion used in signage and print advertising. Subjects: PSYCHOTHERAPY › Hypnosis |