An Interactive Annotated World Bibliography of Printed and Digital Works in the History of Medicine and the Life Sciences from Circa 2000 BCE to 2024 by Fielding H. Garrison (1870-1935), Leslie T. Morton (1907-2004), and Jeremy M. Norman (1945- ) Traditionally Known as “Garrison-Morton”
16061 entries, 14144 authors and 1947 subjects. Updated: December 4, 2024
Permanent Link for Entry #13528
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La publicité suggestive théorie et technique.Paris: H. Dunod et E. Pinat, 1911.Probably the first book on the application of hynosis in advertising. Gérin was professor at the Institut commercial de Paris, and his book was published in a series on "Les procedés modernes de vente." His book included many examples of suggestion used in signage and print advertising. Subjects: PSYCHOTHERAPY › Hypnosis Permalink: historyofmedicine.com/id/13528 |